Throughout the world today, the ever growing influence of media is felt like never before. The three pillars to allow the sanctum of democracy stand firm and tall, are: Legislature, Executive and Judiciary, but the importance of media has manifested itself to the extent that it has become an equally essential attribute in the successful functioning of any democratic nation. It is, therefore, aptly called the Fourth Estate.
Media makes the voice of the masses heard; media helps those voices strengthened; media facilitates the needs and aspirations of the masses fulfilled by opening eyes and ears of those concerned; Media can make or shake the vox populi. A journalist can bring to centre-stage the woes of masses languishing in the remotest of the strife-torn regions. The media alone has the might to change the face of the world by arousing awareness against growing fanaticism, depletion of resources and the looming ecological threats.
The media is capable of doing all that, and much more, but, we all feel, it needs to be done with a greater sense of discretion and resolve. With that, we can combat the global problems of extremism, violence, crime, corruption, drug abuse, social and economical disparities and tensions, and make the world a better place to live.
The availability of education and training in journalism is deplorably lacking, particularly in our own remote backward region. Media needs such persons who are honest to their profession, adequately trained in the trade and are also concerned with cultural, social, political and economical development of the nation and the mankind at large. A good number of brilliant students should be drawn to take up journalism and mass-media as their career.
IASE University has chosen Bikaner to establish Institute of Media Management with an aim to create highly skilled and motivated professionals who can truly be called the pillars of the Fourth Estate.
ADVENT OF IMM
The Institute of Media Management (IMM), Bikaner, a constituent of IASE University , has started several innovative courses from July 2007. The course-structure is modern, updated and in conformity with the requirements of the emerging scenario in the fields of Media and Mass Communication. U.G. and P.G. courses will also be started in due course.
Location: The Institute of Media Management is housed in a large modern newly-built building, with upto-date infrastructure, located in south of the city at IASE Enclave, Plot-1, Old Shivbari Road, BIkaner-334001, Phone No. 0151-2240051. It is easily accessible from all parts of the city and its suburbs. Bikaneris conveniently connected by Rail and Road with all parts of the country. Courses Offered:
PGDMC - PG Diploma in Mass Communication
1 year
PGDRJ - PG Diploma in Radio Journalism
1 year
PGDTVJ - PG Diploma in TV Journalism
1 year
PGDAPR - PG Diploma in Advertising & PR
1 year
CRJ - Certificate in Rural Journalism
6 months
Faculty: The institute provides the faculty of highly motivated teachers with outstanding academic excellence, professional expertise and experience in various fields of mass communication.
Eligibility: For PG Diploma Courses: graduate in any discipline from a recognized university. For Certificate Courses: 10+2 (Higher Secondary) from a recognized Board.
Admission: Candidates seeking admission into any of the courses will be selected on the basis of merit / written test / interview. The University reserves the right to accept or reject any admission if any deficiency is found in eligibility or in the information provided in the application form.
Application: Application for admission must be submitted in the prescribed form on the dates and venue, decided and announced by the university. Application must be accompanied by attested copies of pass-certificates of the eligibility examination from a recognized Board/University, relevant mark-sheets, proof of age and a passport size photograph signed by the applicant. Applications for the change of course can be entertained within 30 days from the commencement of classes.
Medium of Instruction: The medium of instruction shall be English and / or Hindi.
Fee Structure subject to revision from time to time
Rupees
Application Fee (all courses)
300
Registration Fee (all courses)
1,500
Tuition Fee for 1year diploma courses
16,000
Tuition Fee for 6 months certificate courses
10,000
Laboratory Caution Money (Refundable)
1,000
Library Caution Money (Refundable)
500
All Fees to be paid through Pay Order or Demand Draft payable at
Bikaner/ Delhi Delhi, drawn in favour of ‘Registrar, IASE University University, A/c IMM’.
Name, Father’s name, Course, should be clearly written at the back of each DD / PO .
Method of Instruction: Theoretical parts of syllabus will be covered by class lectures and other curricular activities at IMM, whereas, the practical training comprising of exercises, practices and other exposures will be suitably provided as may be determined by the Institute.
Classes: The schedule of classes and time-table, as decided from time to time, will be displayed on the Notice Board of the Institute.
Examinations: Both the semester and annual examinations shall be held as per the university's academic calendar.
Each semester carries four papers.
Evaluation:
Evaluation system is as follows:
Internal Assessment - continuous evaluation
Practical Examination (as prescribed)
Project presentation
Term End Examination
Each paper shall consist of 100 marks. Continuous evaluation is done through assignments, practical and viva at IMM. Final examination will be conducted by the IASE at the end of the term. A candidate’s performance will be evaluated based on internal assessment and final examination independent of each other.
Rules of the Institute: Students must observe all rules & regulations of IASE, as amended from time to time. Failing to comply / infringement will make a student liable to disciplinary action as may be deemed fit by the authority.
Identity card: Each student will be issued an Identity Card. Students will not be allowed entry to IMM without his/her Identity Card.
Library: The library at IMM is well-stocked and provides the facility of spacious reading room. The students must take the maximum benefit of that, adhering to the discipline and rules of the Library.
Placement: IMM will endeavour to provide all necessary guidance and help to the students in getting the best possible placement, though no assurance should be expected.
